- Lizzo is set to take her popular Sasha Flute to NFTs and metaverse with seven recent trademark filings.
- The filings were submitted by Peter Nussbaum on September 30.
- Sasha Flute has its own Instagram page that has about 325,000 followers.
Lizzo, the global star, has filed seven trademark applications for ‘Sasha Flute,’ her signature flute with an intent of offering a series of products in physical and digital spheres.
The news was shared on Twitter by trademark attorney Michael Kondoudis.
Singer LIZZO has filed 7 trademark apps for SASHA FLUTE claiming plans for— Mike Kondoudis (@KondoudisLaw) October 5, 2022
▶️ NFTs + NFT-backed media
▶️ Clothes + Virtual clothes
▶️ Online stores for virtual goods
▶️ NFT marketplaces + Virtual environments
▶️ Entertainment services#NFTs #Metaverse #Web3 #Lizzo #Lizzoflute pic.twitter.com/cLWGmqFAP2
According to the details, the singer has plans for-
- Non-fungible tokens as well as NFT marketplaces;
- Digital accessories and virtual environments;
- Animated movies and TV programs;
- Toys, including action figures as well as dolls shaped in musical instruments;
- Accessories and clothing;
- Physical and downloadable books.
Links to two of the new trademark applications have also been shared by Kondoudis.
Here are links to two of Lizzo’s 7 new trademark applications for SASHA FLUTE:— Mike Kondoudis (@KondoudisLaw) October 5, 2022
This one is for NFTs:https://t.co/Qc4ND3aRpY
This one is for Metaverse goods/services:https://t.co/xO3DfjZNf8#NFTs #Metaverse #Web3 #Lizzo #Lizzoflute pic.twitter.com/qQwPmOlRpf
All applications have been filed by Peter Nussbaum, attorney at Chiesa Shahinian & Giantomasi PC, with the U.S. Patent and Trademark Office on September 30.
Upon emerging as a popular singer with her third album, Lizzo has been extremely connected with the flute, which she has been playing since her childhood. She has performed with the flute at a number of live shows and now the Sasha Flute has earned itself a huge fanbase. There’s even an Instagram account managed by a fan.
Reportedly, the trademarks coincide with the singer’s performance at Washington, D.C.’s Capital One Arena on September 27. The crystal flute she played was earlier acquired by James Madison, U.S. president and Founding Father.
Meanwhile, Lizzo isn’t entering into the metaverse for the first time. Previously this year, she took part in a Web3-based performance at the Song Breaker Awards. In collaboration with Logitech, she performed on her Special album.
Music award shows 🤝 @Roblox— Logitech (@Logitech) April 27, 2022
This Saturday, join us to support host @bretmanrock & celebrate a ‘Special’ performance by @lizzo at @logitechc’s #SongBreakerAwards. Experience this first-of-its-kind event starting at 10am PST! pic.twitter.com/MvZlaRjyzC
In March 2022, Lizzo filed eight trademark applications to move into NFTs and the metaverse.
Recording Artist LIZZO has filed 8 trademark applications for several marks including— Mike Kondoudis (@KondoudisLaw) March 15, 2022
▶️BIG GRRRL TWERK OUT
▶️THE BIG GRRRLS
These filings indicate plans to sell
✅NFT backed multimedia
✅Virtual clothing + footwear
✅Virtual concerts #NFT #Metaverse #Web3 pic.twitter.com/KkjXwIWJG9