LL Cool J Files Trademark Application for “DON’T CALL IT A COMEBACK. I’VE BEEN HERE FOR YEARS”


  • Iconic rapper, LL Cool J files a new trademark for “DON’T CALL IT A COMEBACK. I’VE BEEN HERE FOR YEARS.”
  • The rapper will launch clothing & footwear line.
  • In 1986, he launched, Rock The Bells, a lifestyle brand that features vintage inspired hip-hop collection.

American rapper and two-time Grammy Award Winner, LL Cool J has filed a new trademark application for “DON’T CALL IT A COMEBACK. I’VE BEEN HERE FOR YEARS,” which is also the lyrics of his song, Mama Said Knock You Out.

The trademark was filed on May 3, 2022. With this trademark, Cool J aims to launch his footwear and clothing line using the particular part of the lyrics as slogan.

Josh Gerben announced the news through a Twitter post:

The rapper already owns a lifestyle brand, Rock The Bells, which happens to be the title of his hit song in 1986 and has platforms on the web as well as SiriusXM. Through the brand, he intends to preserve hip-hop and the original cultural cues that formed the language of fashion as well as street culture. Launched in 2018, apparels under the brand connect modern culture to classic & timeless hip-hop through association with legendary artists, brands and designers.

One of the most influential artists, LL Cool J has always inspired fans with his trendy dressing style. Keeping in mind his unique taste and impeccable sense of styling himself, expecting his upcoming clothing & footwear to be the next revolution in fashion won’t be wrong.