Louis Vuitton Blends Fashion and Blockchain with Exclusive Treasure Trunks NFT Collection


  • Louis Vuitton introduces “Treasure Trunks” NFTs, merging luxury fashion with blockchain technology.
  • Each NFT has a handcrafted Louis Vuitton trunk, creating a unique physical-digital combination.
  • The NFTs are soulbound, making them exclusive to the original owner for accessing personalized products and experiences.

In a groundbreaking move that further intertwines luxury fashion with cutting-edge blockchain technology, renowned French fashion house Louis Vuitton is set to captivate high-level customers with its exclusive limited series of non-fungible tokens (NFTs) known as “Treasure Trunks.”

Inspired by the iconic Louis Vuitton luggage trunk, the coveted collection promises an unparalleled fusion of opulence and digital innovation, unlocking a world of exclusive products and bespoke experiences for the fortunate few.

Each Treasure Trunk NFT, priced at a staggering $41,712 (€39,000), will be meticulously crafted and limited to only a few hundred units. Complementing these digital assets, a handcrafted, made-to-order physical Louis Vuitton trunk, valued at tens of thousands of dollars, will accompany every NFT.

What sets these NFTs apart is their “soulbound” nature, rendering them untradeable and non-transferable between individuals. The original owner of a Louis Vuitton Treasure Trunk will gain access to an extraordinary realm of possibilities, including exclusive customizable products, early releases of new collections, and tailor-made experiences designed exclusively for them.

Commencing on June 8, residents of the United States, Canada, the United Kingdom, France, Germany, Japan, and Australia can register on a highly anticipated waitlist. Louis Vuitton will extend invitations from this select group to purchase a Treasure Trunk using cryptocurrency or fiat currency on a dedicated website during the following week.

The Treasure Trunk collection marks the debut project in Louis Vuitton’s ongoing series, aptly named “Via,” aimed at granting a rarified and distinctive Louis Vuitton experience to its discerning clientele.

Louis Vuitton’s foray into blockchain technology echoes the sentiments of other esteemed luxury brands that have recognized the immense potential of this innovative landscape. While numerous luxury brands have previously explored NFT games and initiatives geared toward wider audiences, there has recently been a shift toward creating exclusive, limited-edition lines of NFTs catering to their most valued customers. Balmain, for instance, has been diligently developing an exclusive NFT-backed club for its top-tier clientele since last summer.

In April, Ralph Lauren captivated Web3-savvy customers with exclusive events hosted at a captivating themed private waterfront estate in Miami. By launching its Treasure Trunk NFTs, Louis Vuitton follows in the footsteps of these brands, crafting a series that seamlessly merges blockchain technology with an ultra-elite membership club, where digital rarity and personal luxury converge.

With the unveiling of the Treasure Trunk NFT collection, Louis Vuitton propels the realm of luxury into uncharted territory, embracing the digital age while preserving the brand’s longstanding commitment to craftsmanship and exclusivity.