‘Made in Bengaluru’ film released in the metaverse


  • Interality has announced the release of the Kannada film “Made in Bengaluru” in the metaverse.
  • Moviegoers can use a drone camera to take selfies and engage with the cast in the metaverse.
  • Farheen Ahmad, CEO of Interality, expressed her delight at being a part of the Metaverse premiere of the film Made in Bengaluru.

The release of the Kannada movie “Made in Bengaluru” in the metaverse has been announced by Interality, an engine for mixed reality (AR and VR) worlds. Pradeep Sastry is the writer and director of the film “Made in Bengaluru.” 

Anant Nag, Saikumar, and Prakash Belawadi play significant roles in the cast, which stars Madhusudan Govind in the lead role. Three dreamy-eyed middle-class boys go on their start-up quest, and the story chronicles their trip.

Movie fans can shoot selfies with a drone camera and interact with the cast in the metaverse. Additionally, they can take part in a movie quiz and win passes to the special Bengaluru film premiere on December 29.

The CEO of Interality, Farheen Ahmad, expressed her excitement at helping to premiere the movie “Made in Bengaluru” in the Metaverse. As the future of content delivery, the metaverse presents enormous prospects for the film and entertainment industries. 

Bangalore International Airport Limited (BIAL), which oversees the city’s international airport, previously launched the Kempegowda International Airport T2 metaverse, which enables users to experience the new Terminal 2 of the airport on the metaverse.

The Kempegowda International Airport T2 metaverse is an immersive experience based on augmented reality (AR) and virtual reality (VR). Terminal 2 at Kempegowda International Airport is one of the first airport terminals in the world to be reachable through the metaverse, according to BIAL.

According to analysts, AI will be a key factor in the development of the metaverse spaces through 2023, as Meta and other technology behemoths like Microsoft continue to invest millions into them.

According to statistics retrieved from GlobalData in December, the overall amount of investment in the AI sector decreased in 2022, totaling slightly over $67 billion with 3,187 AI agreements. This is less than the $127.1 billion that was invested in AI projects in 2021.