- Nike’s .SWOOSH virtual apparel experiment finally goes live on Polygon on January 25, 2023.
- The inaugural collection inspired by Nike’s legendary Air Force 1 sneaker collection is all set to onboard a new generation of digital creators.
- The new ecosystem boasts an opportunity to co-create virtual jerseys or shoes together with leading Nike designers.
The .SWOOSH platform of Nike is finally all set to onboard a brand new generation of digital creators after months of testing in a quest to onboard a brand new generation of digital creators. As revealed, the inaugural collection takes its inspiration from the legendary Air Force 1 sneaker collection by Nike.
.SWOOSH Studio, Nike's home for virtual co-creation, launches this Wednesday 1/25 🚀— Jasminelil.SWOOSH 👟🎮🐈🍣 (@jgao) January 24, 2023
Last month, the .SWOOSH community voted on their favorite AF1 sneakers to influence the upcoming Our Force 1 collection journey.
Now, get ready to build it with us. pic.twitter.com/to3VyBgbSJ
In accordance with the statement shared by the Senior Product Manager of Nike, Jasmine Gao, .SWOOSH, a platform steered by the community for Web3 digital art, goes live on January 25, 2023, on Wednesday. It is considered the most eccentric virtual apparel experiment by Nike.
The platform has been in various stages of development and beta testing since mid-November 2022, and as decided by the community’s enthusiasts, the AF1-inspired sneakers are going to be the first pieces of digital art to be launched in .SWOOSH.
An opportunity to co-create virtual jerseys or shoes with leading Nike designers is certainly one of the most notable features of the new ecosystem. All the offerings will be made available as interactive digital objects.
Amid this, Polygon Network has certainly managed to establish itself as the most persuasive L1 for NFT products. It should be noted that back in October 2022, the Reddit token release caused its trading volume to surge by over 1,100%.
Also, in Q1, 2022, Polygon Network did manage to score partnerships with leading luxury brands Bulgari and Dolce & Gabbana.