- OVR Technology exhibited a VR headset with eight scents that may be combined to produce various aromas.
- The metaverse could be around $5 trillion by 2030.
- Commerce, pleasure, social connection, and learning will soon be merged with virtual reality.
OVR Technology demonstrated a virtual reality headgear with eight odours that can be mixed to create different fragrances. At the Consumer Electronics Show 2023, metaverse-focused firms demonstrated the addition of the sense of smell to the interactive virtual encounter.
Recent research by the consulting firm McKinsey & Company suggests that by 2030, the metaverse may generate $5 trillion in value. The study, however, emphasised that the success of the metaverse would necessitate a more developed human element that provides positive user experiences. One of these factors might be the merging of scent and touch into virtual reality experiences, as witnessed at the recent CES.
According to Fortune, one of the companies, OVR Technology, demonstrated headgear with a container for eight smells that may be blended together to create different odours. The VR headgear is expected to be introduced later in 2023. An older version designed for fragrance advertising allows users to smell everything from marshmallow toasting to a bed of flowers.
Extended reality will soon be integrated with commerce, entertainment, social interaction, education, and well-being, according to Aaron Wisniewski, CEO of OVR Technology. The CEO emphasised that fragrance offers these encounters “unrivalled potency.” Once the technology is widely available, their company plans to offer a VR dating app that includes realistic sensations such as touch.
Ozan Ozaskinli, a CES visitor, tried certain haptics items and stated that they were distant from reality. However, the tech expert also stated that it could possibly be integrated into virtual meetings because consumers may truly feel something through the technology.
Blockchain technology and the virtual world took over the CES convention in 2022. Several crypto industry leaders attended the event, including CEOs from the now-bankrupt FTX and Celsius Network. Through their booths, brands presented blockchain and metaverse technologies, including Samsung, which announced an NFT system.