Royal Enfield to enter NFT ecosystem with “Art of Motorcycling” programme


  • Joining Mahindra and MG Motor, Royal Enfield to launch NFTs.
  • The NFTs will be put on sale on October 3, 2022.
  • The sales revenue will be given to the artists.

Royal Enfield is launching NFTs featuring ten winning straight from its very own ‘Art of Motorcycling’ or AOM programme. Art has always been an integral element of the Royal Enfield culture. Talking about Motorcycling, it is undeniably a form to express one’s own self. Now, Royal Enfield is all set to take #ArtofMotorcycling to a global level through the launch of a unique NFT collection. 

Art of Motorcycling is a platform for riders and non-riders to show the admiration they have for Motorcycling. These ten winning designs NFTs belong to the last two seasons and will be introduced to motivate the riding community to express their art worldwide via a digital platform. 

Global Head of Apparel Business at Royal Enfield, Puneet Sood, said that the art of motorcycling allows artists, motorcycling lovers, designers and illustrators to pour their love for it. The move is a proud moment as it will help to take the goal to the next level and that too in the digital space. The launch will take forward the art made by the community to a global level; thus, bringing recognition . 

The cost of each NFT has been set to INR 15,000 on Foundation, the Ethereum-based NFT marketplace. After registering on the platform, anyone can access the NFTs throughout the world. 

Funds raised from the sales will be directly donated to the artists. Customers who buy the NFTs can resell them without paying a fee or make any commitment neither to the company nor its artists.