- Shopify is launching NFT-gated storefronts as a new feature for brands looking to make their stores more exclusive.
- Shopify hopes NFTs will alter how consumers shop online and offline despite the recent crypto meltdown.
- Through the use of “token-gated commerce,” Shopify is advancing that with its new solution.
According to Shopify, NFTs are the way of the future for e-commerce. Shopify stated on Wednesday that the online retail juggernaut, which enables small businesses to build customized e-commerce shops, is now offering NFT-gated storefronts as a new option for firms looking to make their stores more exclusive.
🪙 Tokengated Experiences
Ready to give superpowers to your most loyal fans?
Build even stronger communities around your brand and reward your people by unlocking exclusive shopping experiences. Think limited-edition merch drops, discounts, and much more (oh hey @doodles). pic.twitter.com/gyq5iu2GRH
— Shopify (@Shopify) June 22, 2022
In the Shopify introduction video, which includes a skating woman who passes through a pastel portal and transforms into a Doodles NFT, a voiceover urges viewers to “invite their communities into a world that acknowledges and rewards devotion.”
Token holders connect a crypto wallet to unlock exclusive shopping experiences, from early access to drops and limited collections to one-of-a-kind experiences and other surprises,ins.
To save clients from having to visit another website, Shopify last year offered the capability for retailers to sell NFTs through Shopify. Through “token-gated commerce,” Shopify is advancing that with its new solution. The retailers are free to choose where the NFTs will originate from.
NFTs are envisioned as a kind of loyalty card that top business customers can use to gain access to premium merchandise.
Only individuals with existing NFT collections can apply for early access to Shopify’s “gm” shop, a gated merchandise store, and a play on the Crypto Twitter acronym for “good morning.”
However, those that haven’t received approval yet can still integrate NFT token-gating apps like Shopthru or Single into their Shopify sites.
As part of its token-gated business introduction, Shopify revealed that it has already worked with the Adam Bomb Squad, Doodles, World of Women, Invisible Friends, Superplastic, Stapleverse, and Cool Cats NFT collections to create token-gated shops.
Shopify hopes NFTs will alter how consumers shop online and offline despite the recent crypto meltdown. The industry leader in e-commerce has launched a new service that enables users to use NFTs to access exclusive benefits, merchandise, and in-person interactions with merchants.