Sony Joins Forces with Astar to Spearhead Ambitious Incubator Program


  • Sony has launched an incubator program in collaboration with Astar to invest in Web3, NFT, and metaverse firms.
  • The program aims to revolutionize the digital landscape by supporting selected projects financially and technologically.
  • A highly anticipated “demo day” will be held in mid-June to showcase the innovative ideas of the selected projects and engage potential investors.

In a groundbreaking move, Sony, the renowned Japanese business giant, has unveiled an ambitious incubator program aimed at investing in Web3, NFT, and metaverse firms. Partnering with Astar, a Japanese smart contract platform and blockchain developer, Sony is poised to revolutionize the digital landscape through this forward-thinking initiative.

The program, launched in collaboration with Startale Labs, a trusted Astar collaborator, has attracted significant attention since its announcement in February of this year. Sony Network Communications, a wholly-owned subsidiary specializing in IT solutions and software development, will spearhead this transformative venture.

To provide financial and technological support, the incubator program welcomed firms from across the globe to apply for participation. Sony demonstrated its commitment to fostering innovation by expressing its willingness to invest in Web3 firms at all stages of development. After extensive selection, the field of potential candidates has narrowed to 19 remarkable projects.

To showcase their revolutionary ideas, these selected projects will participate in a highly anticipated “demo day” in mid-June. The event, expected to occur both in Tokyo and the metaverse, will provide a platform for potential investors to engage with representatives from the candidate firms.

This groundbreaking event will be hosted by Cosmize, a metaverse platform utilizing the Astar blockchain for an immersive experience. Snickerdoodle Labs, another candidate firm, will issue NFT tickets for the event, combining cutting-edge technology with enhanced accessibility.

Sony has extended an invitation to large firms with a keen interest in the metaverse, NFT, and Web3 investments to attend the event. Notable sessions featuring global venture capital firms and Web3 companies will take place, presenting an opportunity for insightful discussions.

In addition to showcasing innovative ideas, the event will offer invaluable mentoring on business and technology strategies. Sony’s extensive network and resources, facilitated by Sony Network Communications, will be available to nurture and support selected businesses.

This strategic move by Sony aligns with its previous forays into blockchain technology, as the company tested blockchain-powered solutions for its pop groups’ fanbase in 2020. Moreover, Japanese Prime Minister Fumio Kishida has identified Web3-related businesses, the metaverse, and NFTs as key growth engines for the national economy, further underscoring Sony’s astute business vision.

As the incubator program nears its milestone event, the digital world eagerly anticipates the innovations emerging from this groundbreaking collaboration. Sony’s investment in Web3, NFT, and metaverse firms signifies its commitment to shaping the future of digital experiences and paves the way for a new era of immersive technology.