SNEAK PEEK
- Telegram’s founder, Pavel Durov, outlines the integration of The Open Network blockchain to enhance user privacy and freedom.
- The platform introduces tokenized stickers and commits to sharing 50% of ad revenue with content creators.
- A partnership with Tether launches USDT on the TON network, promising more robust transaction capabilities for users.
Pavel Durov, the founder of Telegram, recently unveiled a strategic shift towards blockchain integration for the messaging service during his speech at Token2049 in Dubai. He highlighted how The Open Network (TON) blockchain will play a pivotal role in this transition. Durov emphasized Telegram’s commitment to user privacy and freedom, stating that the platform’s adoption of blockchain technology is a step towards enhancing these values.
Durov also announced the introduction of tokenized Telegram stickers, marking a significant advancement in the platform’s functionality. This move aligns with Telegram’s broader goal to create a more interactive and engaging user experience by incorporating blockchain’s capabilities.
Moreover, Telegram plans to leverage the TON blockchain to manage transactions within its newly introduced Ad Network. According to Durov, this approach not only ensures transparency but also allows for a fair distribution of ad revenue. Content creators and channel owners on Telegram can expect to receive 50% of the income generated from advertisements displayed on their channels.
Additionally, this blockchain integration will address limitations imposed by external payment processors, like those of Apple and Google. It supports Telegram’s earlier decision to integrate multiple payment providers, enhancing the flexibility for users to conduct transactions on the platform.
The announcement coincided with Tether’s introduction of a U.S. dollar-pegged stablecoin, USDT, on the TON network. This development is expected to streamline transactions and bolster user confidence in the platform’s economic ecosystem.
Despite a setback in 2020 when Telegram discontinued its blockchain efforts due to regulatory challenges, the TON network found a new lease on life under the stewardship of a dedicated group of open-source developers and the TON Foundation, established in May 2021.
In conclusion, Telegram’s pivot towards a blockchain-driven architecture underlines its aim to foster a decentralized and user-centric digital environment. Through these innovations, Telegram sets itself apart in the competitive landscape of social media and messaging applications.
