- AMTD and The Sandbox are partnering on the L’Officiel fashion brand.
- It will be a long-term Web3 collaboration to enhance fashion and culture.
- L’Officiel Magazine is one of the most popular reads.
AMTD Group and The Sandbox declare the commencement of their formal, long-term relationship for the centennial brand L’Officiel Paris, with the goal of developing a cultural and fashion center and enhancing East-West cultural contacts.
🤝 @AMTDGroup and The Sandbox announce the start of their official long-term partnership for the centenary brand @lofficielparis, to open its cultural and fashion hub and enhance East meets West cultural exchanges. pic.twitter.com/Mmrnj7V3uB— The Sandbox (@TheSandboxGame) January 19, 2023
The collaboration intends to structure a long-term strategy in Web3 for AMTD Group firms while also allowing its fashion industry audience to experience fashion and culture in a new format. The AMTD L’Officiel cultural and design center is The Sandbox’s first area dedicated to global fashion and culture.
The Sandbox has transformed their perception of what the virtual world can become and give, while L’Officiel continues to push the frontiers of content by integrating a whole narrative in The Sandbox. This new collaboration will allow them to investigate and demonstrate the existence of fashion and culture on Web3.
AMTD IDEA Group is a leading Asian financial institution and digital solutions provider that connects enterprises and consumers from Asia, including China and Hong Kong, as well as ASEAN countries, with the world’s capital markets. Its extensive one-stop banking, finance, and technology services platform meets a wide range of clients’ diversified and linked financial and digital demands throughout their life cycles.
L’Officiel is one of the world’s oldest magazines, and it has long been regarded as “the bible of style and the upper crust,” having started the careers of legendary designers such as Pierre Balmain, Cristobal Balenciaga, Christian Dior, and Yves Saint Laurent. It is owned by a French media group Les Éditions Jalou.