- Steve Aoki launches the Halloween NFT fashion collection.
- He is releasing the Undead NFT collection in collaboration with DeadFellaz.
- The NFT project includes 10,000 undead zombie characters and metaverse wearable varsity jackets.
Grammy nominated music producer, Steve Aoki is again in the headlines for creating another milestone in the metaverse space.
He has collaborated with DeadFellaz to launch the Halloween NFT fashion collection. The Undead NFT collection consists of a limited-edition run of varsity jackets, t-shirts, hoodies, and skate decks.
Deadfellaz co-founders Betty and Psych have designed the new merchandise jackets.
The news made headlines as soon as Billboard reported it on the morning of 14th October 2022.
In response to the launch of the new merchandise NFT collection, Aoki said,
NFTs and web3 are the future.
He also added,
It has been such an adventure to create alongside pioneers such as Betty and Psych of the Deadfellaz Horde. Deadfellaz is an incredible project and a community that I am proud to also be a part of. I am honored to drop this collaboration for our Horde and share our passion with the world – the pieces are colorful, effervescent, and luxurious; I can’t wait to rock them!
One of the masterpieces of the collection is “Deadfellaz x Dim Mak” which comes with its digital metaverse wearable twin jacket. It is an ultra-rare varsity jacket that the NFT holder can unlock in the metaverse.
Betty and Psych expressed their excitement about the partnership saying,
Working with Steve has been so fun. He has embraced Web3 and helped shape the space as it is so far, which has been especially impactful given his incredible success given his incredible success in a multitude of spaces like music, fashion, art, tech, and more. This collaboration comes a year after Steve DJ’d an exclusive set for The Horde at our very first Deadfellaz metaverse event last Halloween, so it feels very special to us.
The Undead NFT collection will be released on October 29th at the Deadfellaz Halloween party. The Halloween celebration will take place at Skylight ROW in LA’s Art District. The party includes live performances, DJ sets, and “multisensory experiences.”.
This isn’t the first time Aoki has launched its new venture in the metaverse. In June he launched his online avatars on The Sandbox. He had also launched Replicant X NFTs, an animated TV project with “gamified storytelling Seth Green.