- Maruti Suzuki launches ArenaVerse.
- 700 virtual stores have been launched.
- People can interact digitally with salespeople and customize their vehicles.
For its chain of Arena showrooms, Maruti Suzuki India has introduced ArenaVerse, a virtual world platform. For clients to explore the ArenaVerse, the business has equipped over 700 Arena major outlets distributed in India with virtual reality (VR) equipment. The site will also provide access to the internet version via internet browsers.
Customers will be able to have an interactive digital experience with their preferred Maruti Suzuki vehicles thanks to ArenaVerse. It’s worth noting that it is the company’s second such initiative, the first being Nexa Verse, which debuted at the beginning of the year.
The firm’s dedication to giving the people of the future a much more engaging and comprehensive brand range is strengthened by the platform’s introduction. According to the press statement, clients will also be able to communicate virtually with salespeople and customize vehicles in ArenaVerse to suit their demands.
The worldwide online virtual world environment, which gives businesses a foundation to develop without consideration for time zones or geography, has huge potential. The business asserts that just through NexaVerse, it has gotten 10,000 reservations for the Grand Vitara. By coincidence, the network debuted at the same time as the flagship model.
By introducing the nation’s largest automobile sales network, ARENA, to the Metaverse, they have advanced this digital future by making sure that our consumers’ web applications are as individual and fluid as possible.
Maruti Suzuki India Limited is a New Delhi-based Indian car company. It was established in 1981 and was held by the Indian government until 2003. Maruti Suzuki has a 42 percent market share in the Indian passenger car industry as of September 2022.
In 2021, the Maruti Suzuki company digitized 24 of the 26 processes involved in purchasing a car and enabled its ecosystem to change at the same time for a smooth end-to-end service.