SNEAK PEEK
- Mumbai Indians are gearing up to enter the digital money market.
- They are the first team to explore NFTs to increase their global brand value.
- ISPL is looking for ideas from worldwide industries to build and deploy NFTs.
The Mumbai Indians are among the most well-known franchises around the world, and according to recent research by consultants Brand Finance, the five-time champions were the top IPL franchise brand in its 2021 IPL rating. Given their appeal among viewers, it is understandable that ISPL has chosen to concentrate on generating and marketing its virtual intangible capital via NFTs.
Five-time IPL winners Mumbai Indians are preparing to enter the realm of virtual currencies as Indiawin Sports Private Limited (ISPL), the franchise’s parent business, requested suggestions for their collectible non-fungible tokens (NFTs). They have become the first IPL team to pursue NFTs to boost their worldwide brand value.
Indiawin Sports Private Limited sends out an RFP to NFT networks to create solutions for the future challenges of the Mumbai Indians brand.
ISPL is seeking ideas from global and Indian businesses to develop and launch NFTs built on its current intellectual property and leveraging the worldwide brand image of the Mumbai Indians. With more than 50 million followers across social media platforms, the club has a significant online presence with the aim of figuring out fresh ways to interact with its passionate fan base.
The RFP contains the entire terms and conditions regulating the RFP process, including eligibility rules, bid entry methods, rights and responsibilities, and more. It will be made accessible upon payment of a non-refundable fee of INR 100,000, including any relevant tax on goods and services.
Annexure A to this announcement describes in detail the procedure for acquiring the RFP documents. It will be possible to purchase the RFP by January 17, 2023.At any moment and for any reason, ISPL has the right to stop or alter the bidding procedure.
