Beefeater & White Castle claim NFT, metaverse & crypto trademarks


  • Beefeater and White Castle have filed NFT, metaverse and crypto-based trademarks.
  • The companies have shared plans to issue virtual clothing goods, NFTs, fitness gear, retail stores and develop downloadable software.
  • Both companies filed trademark applications on the same day, i.e. November 30.

Many popular brands have stepped into NFT, metaverse, and the .crypto world last week. Trademark applications have been filed by these companies, and news about the same was shared by trademark attorney Mike Kondoudis through his official Twitter account. 

Among all the firms, Beefeater and White Castle are the two most prominent names that have garnered attention. 

Beefeater Gin’s owner has filed applications related to non-fungible tokens and software. The company has eyes on creating retail stores for virtual goods and drinks. Other plans include launching sports gear, virtual clothing, and footwear. 

Beefeater is also looking forward to producing downloadable mobile software and cloud-oriented services specifically for electronic trading. 

Another trademark has been filed by White Castle, an American fast-food chain. According to the trademark filing, the restaurant has plans to create digital collectibles and NFTs. Developing virtual drinks, foods, and restaurant locations are other plans. 

White Castle has also shown interest in issuing virtual accessories, sports equipment, toys, art, and a lot more. 

In December 2021, White Castle announced registering a domain name with ENS (Ethereum Name Service), “whitecastleofficial.eth,” a move that made it the latest brand to shift into the evolving crypto space.