SNEAK PEEK
- Bloomingdale’s will create a brand-new, state-of-the-art virtual store to mark its 150th anniversary, according to an announcement from Emperia.
- By exhibiting unique collections from companies like Polo Ralph Lauren, the online store will provide customers with a completely fresh shopping experience.
- The business will open the online store during New York Fashion Week as a part of one of its biggest anniversary campaigns.
Emperia, a pioneer in the development of virtual reality technology for the retail, fashion, and art industries announced that Bloomingdale’s has unveiled a brand-new, cutting-edge virtual store to commemorate its 150th anniversary.
The online shop will offer clients an entirely new, cutting-edge online shopping experience by showcasing exclusive collections from brands like Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, Baccarat, and many more.
As a part of one of its largest anniversary promotions, the company will launch the online store during New York Fashion Week. This campaign will include celebrations across the country with some of the most renowned designers, unique goods, and numerous national events.
The virtual store includes activities, surprises, and a Bloomingdale’s exclusive collection made especially for its anniversary festivities, as well as a video showing the brand’s evolution from its founding to the present and contrasting the difference from the past to the future.
The idea of online department stores is not new. You might remember eBay acting similarly in 2013 and more recently, particular brands. In truth, Bloomingdale’s has been working on the idea for a long as it developed stronger ties with its shops and clients.
Frank Berman, the chief marketing officer for the department store, stated that through working with Emperia, they were able to see the potential of developing an immersive, virtual shopping experience that was a logical continuation of their legacy. This experience would feature 360-degree views of exclusive luxury goods, an interactive 40 Carrots frozen yogurt experience, Big Brown Drones, and lots of exciting surprises.
Future possibilities for the department store are “endless” and “not restricted to physical space,” according to Berman.
According to Berman, the corporation presently establishing a presence in the metaverse is focused on catering to customers from different generations and offering novel shopping experiences that take into account their varied shopping preferences.
