SNEAK PEEK
- 7-Eleven is celebrating Slurpee Day by releasing free Slurpee NFTs on Polygon.
- Customers can play a mobile game to create their virtual Slurpee cups.
- Collectors can claim their Slurpee NFTs by providing contact information.
7-Eleven, the renowned global convenience store chain, is gearing up to mark its favorite day of the year, Slurpee Day, by introducing an exciting digital treat for its customers. On July 11, known as 7/11, the company will release free Slurpee NFTs on the Polygon network, creating a buzz among digital collectors and Slurpee enthusiasts.
Marissa Jarratt, the Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, expressed her enthusiasm for this innovative celebration. She stated, “We’re always looking for new and creative ways to celebrate with our customers on our favorite day of the year.”
To indulge in this digital delight, customers can dive into a mobile-only candy-collecting game, where they can select from a variety of Slurpee flavors. The options include classic favorites such as Cherry, Blue Raspberry, Pina Colada, and Summertime Citrus, all presented in a virtual 7-Eleven Slurpee cup.
Jarratt hinted that customer feedback could potentially inspire new and exciting Slurpee flavors in the future. This interactive experience allows collectors to mix and match flavors to their heart’s content, creating the Slurpee of their dreams and even collaborating with their dentists to craft a healthier concoction.
you know the drill, go get yours 🥤https://t.co/QXyKLVwzCd
— Avery (@avery_akkineni) July 11, 2023
Once their virtual Slurpee cup is filled to their satisfaction, collectors have the choice of claiming their “Slurpee Vibe Digital Collectible” or starting anew. If they are pleased with their creation, a simple click on “claim now” will redirect them to a page where they can provide their contact information. An email will then be sent containing a unique six-digit redemption code for their Slurpee NFT.
To securely store their Slurpee coins, collectors will have a new wallet created on the Polygon blockchain. This will ensure the safety and authenticity of their digital collectible.
The Slurpee app takes a user-friendly approach, avoiding the stigmatized term “NFTs” by referring to them as “digital collectibles.” The concept of non-fungible tokens is only mentioned in the app’s terms of service.
It’s important to note that the 7-Eleven ‘Find Your Slurpee Vibe’ collectibles differ from traditional NFTs. While collectors cannot sell or transfer ownership of these digital collectibles to third parties, they are granted a license to use and enjoy them in exchange for a fee.
7-Eleven’s foray into the world of Slurpee NFTs on the Polygon network marks a significant milestone for both digital collectors and fans of the iconic frozen beverage. So, on Slurpee Day, indulge your digital cravings, unlock your Slurpee Vibe, and savor the unique experience that 7-Eleven has crafted for its customers.
