Greg Solano, BAYC Co-Founder, Assumes CEO Role at Yuga Labs


  • Greg Solano steps up as the new CEO of Yuga Labs, aiming to infuse the Bored Ape Yacht Club with renewed creativity and community-driven utility.
  • Yuga Labs announces the formation of BAYC LLC to centralize efforts on its flagship NFT collection, alongside accelerated development of the Otherside metaverse project.
  • The leadership change sparked a positive reaction in the NFT market, with BAYC floor prices experiencing a near 10% surge to $69,750.

Greg Solano, co-founder of the acclaimed Bored Ape Yacht Club (BAYC), has stepped up as the new CEO of Yuga Labs, signaling a fresh direction for the company. Solano takes over from Daniel Alegre, who has led the firm since last April. This leadership change comes at a pivotal moment for Yuga Labs, with Solano expressing his commitment to revitalizing the original spirit that catapulted BAYC to fame. His vision includes enhancing the utility of BAYC NFTs and fostering a creative resurgence within the community.

Under Solano’s guidance, Yuga Labs aims to amplify the intrinsic value of BAYC by leveraging the collective strength of its members. He emphasizes the importance of community-driven initiatives such as ApeFest and Made by Apes in broadening the BAYC brand. Solano’s strategy involves granting the BAYC team at Yuga more autonomy to realize its ambitions, fostering an environment ripe for innovation and distinctive experiences.

Furthermore, Solano announced the formation of BAYC LLC, a subsidiary dedicated exclusively to BAYC-related endeavors. This move underscores Yuga Labs’ commitment to centralizing efforts around its flagship collection. Solano is also keen on accelerating development on Otherside, Yuga Labs’ highly anticipated metaverse project. He revealed plans for an “Apes Come Home” playtest event, promising enhanced communication and engagement opportunities for fans around this venture.

The transition in leadership follows Alegre’s tenure, during which he played a crucial role in steering Yuga Labs through a period of significant growth. Alegre, who previously held a senior position at Activision Blizzard, expressed gratitude for his time at Yuga Labs and optimism for its future trajectory.

Solano’s return as CEO was met with enthusiasm within the NFT community, reflected in a nearly 10% surge in BAYC floor prices to $69,750, equivalent to 23.85 Ether (ETH). This positive market reaction underscores the community’s confidence in Solano’s leadership and vision for Yuga Labs.

Yuga Labs, founded in February 2021 by Solano alongside Wylie Aronow, Zeshan Ali, and Kerem Atalay, has emerged as a prominent player in the NFT space. Despite Aronow’s ongoing health challenges, the team remains dedicated to pushing the boundaries of digital art and community engagement. In conclusion, Greg Solano’s appointment as CEO of Yuga Labs marks a significant milestone for the company, heralding a renewed focus on creativity, community, and innovation.