SNEAK PEEK
- Kate Spade becomes another luxury brand to enter the metaverse.
- It will launch its virtual world on September 7th, 2022.
- The brand is inviting customers to shop its newest collection on the metaverse.
The luxury brand famous for its elite bags and purses, Kate Spade is stepping into the metaverse. The brand is inviting its customers to shop its newest autumn 2022 collection on its virtual townhouse in the metaverse.
The brand is launching its gamified interactive space townhouse on September 7th, 2022 on its official website. The virtual space is similar to a New York apartment building where people can not only shop for bags but also interact with one another.
Kate Spade will put up its three bags for sale in its virtual experience. The bags are Dottie small bucket bag, Sam Icon mini tote, and Patisserie 3D croissant clutch. These are limited edition bags that will no longer be available on the company’s website.
Shopping isn’t the only thing that you will get to enjoy in the townhouse. You can also experience customizable Kate wallpaper and a record player.
People can tour around and explore the rooms of the townhouse, add a message on the “kindness wall” as well as try out virtual products.
The virtual townhouse also has a kitchen where visitors can buy premium Patisserie 3D croissant clutch. Visitors can explore Sam Icon mini tote and Dottie small bucket bag in the townhouse’s rooms.
Kate Spade CMO Jenny Campbell said,
This idea of a community coming together, that feeling, really lends itself to immersive storytelling…..It’s not something you want to do only in 2D.
According to Vogue, this metaverse experience is an extension of the brand’s two-day pop-up physical townhouse in New York in April. Now the brand is expanding its digital presence with metaverse advertising service Arlene to offer its customer a new dimensional virtual experience.
Kate Spade has more planned for Shanghai, Shenzhen, and Tokyo regarding its metaverse venture.
