SNEAK PEEK
- The toy giant Mattel is launching in the NFT marketplace by signing a multi-year partnership with Cryptoys, an upcoming toy-based NFT marketplace.
- From November to January 2023, the new platform of Cryptoys that aims at gaming, toy and entertainment, will take fan-favorite characters to the digital world.
- It aims to turn its iconic characters like Barbie and Hot Wheels into playable avatars in Cryptoys’ NFT gaming world.
In June, Mattel signed a multi-year deal with Cryptoys. In the same month, Cryptoys gained $23 million Series A funding to expand its NFTs for Kids platform.
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business.
The toy giant is launching an NFT marketplace within its direct-to-consumer ecommerce platform, Mattel Creations.
From November 2022 through January 2023, the new platform of Cryptoys that aims at gaming, toy and entertainment, will take fan-fav of MOTU and Mattel to metaverse along with 12 limited edition digitized action figures.
The ‘Cubes,’ the toy packs, have an exceptional unboxing experience that is engaging in a way that’s impossible for the tangible packing to be. Newly opened toys can step into Cryptoys’ playable and immersive test-drive space.
Fans can choose to either keep the Cryptoys in mint form or unveil engaging toys by unwrapping them.
Recently, Mattel collaborated with Boss Beauties to launch Barbie X Boss Beauties NFTs to uplift the coming generation of women and girls in terms of careers and ambitions.
To reshape the way top-notch toy firms operate in the current web evolution, Cryptoys was released as OnChain Studios’ flagship digital product.
