- The toy giant Mattel is launching in the NFT marketplace by signing a multi-year partnership with Cryptoys, an upcoming toy-based NFT marketplace.
- From November to January 2023, the new platform of Cryptoys that aims at gaming, toy and entertainment, will take fan-favorite characters to the digital world.
- It aims to turn its iconic characters like Barbie and Hot Wheels into playable avatars in Cryptoys’ NFT gaming world.
In June, Mattel signed a multi-year deal with Cryptoys. In the same month, Cryptoys gained $23 million Series A funding to expand its NFTs for Kids platform.
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business.
From November 2022 through January 2023, the new platform of Cryptoys that aims at gaming, toy and entertainment, will take fan-fav of MOTU and Mattel to metaverse along with 12 limited edition digitized action figures.
The ‘Cubes,’ the toy packs, have an exceptional unboxing experience that is engaging in a way that’s impossible for the tangible packing to be. Newly opened toys can step into Cryptoys’ playable and immersive test-drive space.
Fans can choose to either keep the Cryptoys in mint form or unveil engaging toys by unwrapping them.
Recently, Mattel collaborated with Boss Beauties to launch Barbie X Boss Beauties NFTs to uplift the coming generation of women and girls in terms of careers and ambitions.
To reshape the way top-notch toy firms operate in the current web evolution, Cryptoys was released as OnChain Studios’ flagship digital product.