SNEAK PEEK
- The Sandbox collaborates with Warner Music Group to launch “Breakin’ B.I.G.,” a game celebrating The Notorious B.I.G.
- Set in a 2D Brooklyn of the 1990s, the game offers a nostalgic, music-driven experience.
- Players in “Breakin’ B.I.G.” embark on quests paying tribute to Biggie’s influence on hip-hop.
The Sandbox, in collaboration with Warner Music Group, unveils “Breakin’ B.I.G.,” a new gaming experience celebrating the legacy of The Notorious B.I.G. This innovative venture blends nostalgia with modern technology, offering a unique tribute to one of hip-hop’s most revered artists. Set in a 2D side-scrolling environment, the game transports players to a 1990s Brooklyn, pulsating with the beats and rhythms of the era.
👑 The Notorious B.I.G. debuts in @TheSandboxGame ! 🎤🎮
📆 Join the allowlist for The Big Poppa Collection – inspired by Biggie's iconic style and legacy 💎. 🎉🚀#BiggieAvatarCollection #SandboxMetaverse #TheNotoriousBIG #DigitalFashion #HipHopHistory
➡️ https://t.co/L85BRGMSfd pic.twitter.com/cTIr1O0dRD— Notorious B.I.G (@thenotoriousbig) December 4, 2023
In “Breakin’ B.I.G.,” players assume the role of an aspiring rapper navigating the vibrant streets of Brooklyn. Their journey is fueled by deep admiration for Biggie as they strive to carve their path in the music industry. The game’s narrative revolves around completing quests that pay homage to Biggie’s influence, from revitalizing local neighborhoods to confronting rivals challenging his legacy.
The Biggie Avatar Collection has launched in @TheSandboxGame!
📆 Join the allowlist for The Big Poppa Collection – inspired by Biggie's iconic style and legacy. #BiggieAvatarCollection #SandboxMetaverse #TheNotoriousBIG #DigitalFashion #HipHopHistory
🔗 https://t.co/D8flyHhUaT pic.twitter.com/oaMvkJngyU
— Warner Music Group (@warnermusic) December 4, 2023
Sebastien Borget, C.O.O. and Co-Founder of The Sandbox expresses excitement about offering players a rich, arcade-inspired Brooklyn setting. This project honors Biggie’s impact on music and introduces his legacy to a new generation of fans through an engaging, interactive format. Elliot Osagie, Chief Strategy Officer of The Notorious B.I.G. Estate, emphasizes the significance of the 90s era, noting Biggie’s embodiment of the decade’s style and cultural impact. He highlights the game’s role in keeping Biggie’s world accessible and relevant in today’s digital landscape.
The partnership between The Sandbox and Warner Music Group, initiated last year, marked a significant step in integrating music with virtual experiences. This collaboration has already succeeded with projects like Sueco’s “Split Personalities” experience, which garnered top viewership on the platform in 2022. “Breakin’ B.I.G.” builds on this foundation, offering fans a fresh, interactive way to connect with music icons.The game’s December launch, featuring an exclusive avatar collection and a revamped Warner Music Group social hub, promises an immersive experience for hip-hop enthusiasts and gamers alike. This initiative underscores the evolving landscape of music entertainment, where virtual worlds and gaming platforms offer new realms for artist-fan interaction. “Breakin’ B.I.G.” stands as a testament to the enduring influence of The Notorious B.I.G., bridging the gap between the golden era of hip-hop and the digital age.
