Survey Says 75% Of Investors in Emerging Markets Desire More Cryptocurrency

According to a recent poll, a staggering 75% of investors in Asia-Pacific and Latin American emerging countries want to boost their exposure to cryptocurrency investments.

To conclude the February study, researchers from consumer attitudes business Toluna polled 9,000 people from 17 countries, finding that more investors in APAC and LATAM developing economies feel bitcoin investments are on a long-term rising trend. This is in contrast to established markets, which feel cryptocurrency is in the midst of another bubble cycle.

Emerging economies look to be the most promising for cryptocurrency growth, with 32% of consumers questioning trusting bitcoin, compared to 14% in established markets such as the United States and the European Union.

According to the research, two of the primary variables leading to the wide variations in investing technique are likely to be knowledge and comprehension of the crypto markets. Despite the fact that 61% of respondents stated they are aware of cryptocurrency, only 23% said they are familiar with the asset class. Toluna hypothesizes that this is due to “It’s a complex concept that’s not easily understood.”

Crypto and nonfungible token (NFT) advertising may now be found in a variety of settings, including professional sports venues throughout the world, raising awareness but not necessarily comprehension.

However, the overall perception of danger in cryptocurrency remains high. According to the research, “45% of consumers feel that cryptocurrencies are not sure to thrive.” It goes on:

Whereas 61% of consumers trust fixed, traditional deposits, just 23% say they trust cryptocurrency deposits in today’s market.

According to the report, the demographic with the biggest share of crypto investors was Millennials. Toluna discovered that 40.5% of Millennials aged 25-34 in developing and developed regions invest in cryptocurrency. This figure is consistent with previous comparable studies, such as Morning Consult’s, which found that by December 2021, 48% of Millennial families questioned held cryptocurrency.

Between both markets, GenZ investors aged 18-24 reported a percentage of investment marginally below that of Millennials, at 40%. However, Baby Boomers aged 57-64 had the lowest rate of investment, with only 21% planning to invest in cryptocurrency.

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