TikTok Superstar Khaby Lame is the new face of Binance, the world’s biggest crypto exchange


  • Binance has partnered with Khaby to increase Web3 awareness and adoption.
  • Khaby will use his signature style to handle the misperceptions around Web3.
  • He will also partner on exclusive NFT collections with Binance to enhance the experience for fans.

Sometimes, silence can be rewarding and life-changing for all good reasons. At least, this sounds true considering the current TikTok and Instagram sensation, Khaby Lame.

After attending his first VidCon, Khaby Lame has taken a step closer to something even bigger by becoming the ambassador for Binance. Having said that, fans will get to see the famous Khaby move in the NFT world too.

Binance has posted a video on Twitter that shows Khaby as a Binance-branded superhero, saving the day as a friend types, “WTF is web3???”

Lame is famous for his silent videos where he spoofs over-tricky life hacks and simplifies them. In a press release, Binance said that Lame would use the same format to create videos about web3, wherein he will simplify complex concepts for his followers.

Binance’s Global Vice President of Marketing, James Rothwell, stated that Khaby is now a cultural icon and is among the most entertaining creators. Binance admires his amazing sense of humor and charm and believes that he has the potential to bring relevance and relatability as they scale Web3 adoption.

In a statement, Khaby said:

I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. I’ve been curious about web3 for some time and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!

As the brand ambassador, Khaby Lame is responsible for convincing fans to buy and trade NFTs.

Last week, the popular crypto exchange signed a multi-year NFT partnership with football star Christiano Ronaldo to launch NFT collections via the Binance partnership. Together, they aim to create a series of NFT collections that will be sold on the Binance platform later this year.