Time Partners With The Sandbox to Launch ‘Time Square’ in the Metaverse


  • The historic ‘Times Square’ will be reimagined in The Sandbox.
  • TIMEPieces community will have virtual access to discussions, events, screenings of TIME Studios projects, and educational experiences.

The Sandbox has collaborated with TIME Magazine’s Web3 community initiative, TIMEPieces, for the development of TIME Square. TIME Square will provide virtual access to discussions, screening of TIME Studio projects, events, and educational experiences to the TIMEPieces community.

The Sandbox announced the news on Twitter:

TIME Square will be built on TIME’s land in The Sandbox and will be a platform for convening, art, and commerce, inspired by the visual spirit and energy of the historic neighborhood in New York City.

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TIMEPieces is turning to its lively community and metaverse freaks across the globe to identify a visionary architect to recreate and reimagine the destination as a voxel creation. Keith A. Grossman, TIME President, disclosed the partnership during The Sandbox event at NFT.NYCnyc. Also, he talked about issuing an open call for architects to design TIME Square, reimagining the world-renowned cultural center for the metaverse.

According to Grossman, the aim is to create a destination that becomes the heart of the metaverse. Upon launching TIMEPieces in September, last year, the focus has been on developing a community in Web3 that took advantage of the 100-year legacy and access established by TIME.

Entering into that community is thrilling since TIME Square will be designed in the metaverse. The Sandbox is a connecting link between the virtual community of TIMEPieces, the unique IP from TIME Studios, TIME for kids, the historical coverage & worldwide relationships of TIME, and real-life events.

Sebastien Borgot, COO and Co-Founder of The Sandbox, stated that The Sandbox, at times, is considered the virtual Manhattan. Thus, a lively space filled with entertainment, culture, and brands enables anyone to discover, work, play, learn, meet new people and find incredible new opportunities. 

He further said that associating with TIME will let them add TIMEPieces like the heart and soul of this virtual Manhattan, where a design call for virtual architects will take place in TIME Square, a place for brands and creators in the creative metaverse.