Tommy Hilfiger files NFT and Metverse trademark applications


  • Tommy Hilfiger announces filing a trademark for TOMMY with plans to enter NFTs and Metaverse
  • The leading clothing company will be joining virtual clothing and others among NFTs and Metaverses
  • Becomes another addition to the list following J. Crew and Hugo Boss

In a recent announcement by Mike Kondoudis, the clothing company TOMMY HILFIGER has filed to trademark its name for entering the NFTs and Metaverses. 

As per the new NFT + Metaverse trademark application, the company will be entering virtual clothing, NFT-backed digital goods’ marketplaces, and NFTs and Metaverses’ communities. The company is the latest addition to the list of companies making similar applications following J. Crew and Hugo Boss. 

Michael Kondoudis took to his official Twitter handle to share the news:

As revealed in the application, Tommy will be issuing downloadable virtual goods, online retail store services that will feature physical and virtual merchandise, entertainment services, and an online community for digital assets, NFTs, and Metaverses. 

Following the revelations made in the application, Tommy will be hosting an online community website featuring digital assets, NFTs, metaverses, and online worlds. 

Additionally, as mentioned in the application, there will be a provision of an online marketplace for buyers and sellers of downloadable digital clothing, footwear, headwear, fashion accessories, fragrance, eyewear, bags, watches, jewelry, personal home care products, and furniture, all authenticated by NFTs. 

Most recently, luxury brand Gucci filed five trademark applications for its name and logo, indicating plans for NFT-backed media, virtual clothing, vehicles, real estate, fashion shows, and currency, and crypto brokerage, exchange, and marketplace services. 

It should be noted that the U.S. NFT trademarks have surged significantly in the year 2022, totally beyond 4,000. In contrast to the previous year, where the number of trademarks was just 363, this year has witnessed some notable growth, with March being the month for maximum trademarks.