Warner Bros’ Lord of the Rings: The Fellowship of the Ring will now be an NFT


  • “Lord of the Rings: Fellowship of the Ring” NFTs will be accessible at web3.wb.com, Warner Bros. announced on Thursday.
  • The NFTs were made by Web3 startup Eluvio, which is hosting them on its Content Fabric blockchain.
  • The first NFTs from “The Fellowship of the Ring” has been released in the “WB Movieverse,” a new market that will soon include additional films from the company.

According to a Thursday announcement from Warner Bros., “Lord of the Rings: Fellowship of the Ring” NFTs will be available at web3.wb.com. With a 4K copy of the movie, hours of supplementary behind-the-scenes video, a tonne of behind-the-scenes stills, and exclusive AR collectible items based on the movie, the NFTs effectively serve as an all-in-one digital experience.

Eluvio, a Web3 startup, created the NFTs and is hosting them on its Content Fabric blockchain, which is compatible with Ethereum, along with all the content data. 

The first NFTs to be made available in the “WB Movieverse,” a new market that will eventually feature other films from the studio, are from “The Fellowship of the Ring.” Future releases are still to be decided, according to Warner Bros. Home Entertainment’s GM and EVP Jessica Schell. Fans will be able to purchase, sell, and exchange movie NFTs on the platform.

WB and Eluvio are producing 10,000 copies of the Mystery Edition for $30 and 999 copies of the Epic Edition for $100 a piece. Both give customers access to more than eight hours of bonus features, hundreds of photos, and hidden AR artifacts, as well as the longer version of the movie, which runs 3 hours and 48 minutes.

NFTs are unique blockchain tokens that are used to symbolize ownership. In this case, a single “Lord of the Rings” NFT essentially functions like a Blu-ray DVD, granting the owner the right to watch the movie snippets.

Every single one of these NFTs is effectively a digital-only DVD with more realistic, experiential menus and some exclusive augmented reality (AR) assets, like Gandalf’s wand, whose QR code can be scanned with a smartphone and studied in various real-world scenarios, like a Snapchat filter. These NFTs do not, however, provide owners any form of rights to commercial use.