Animoca Brands, ally with Japanese crypto exchange Coincheck

SNEAK PEEK

  • Animoca Brands has teamed up with Coincheck, a Japanese digital asset exchange, and non-fungible token (NFT) marketplace.
  • Animoca brands expect to expand its portfolio in the Japanese market by utilizing Coincheck’s market capabilities.
  • Coincheck NFT marketplace, Kensuke Amo, has also voiced his delight at the company’s renewed collaboration with Animoca Brands.

To grow its Japanese Web3 market, the giant of the video game industry, Animoca Brands, has teamed up with Coincheck, a Japanese digital asset exchange and non-fungible token (NFT) marketplace. 

Animoca Brands announced on October 4 that it had renewed its cooperation with Coincheck NFT marketplace. Now, distribution and community building in the Japanese market will be handled by Coincheck NFT marketplace, with Animoca Brands handling intellectual property and content creation.

With more than 380 assets in its portfolio, Animoca Brands is a market leader in blockchain gamification and digital entertainment. The Sandbox and Crazy Defense Heroes are just a few of the many things the firm has created. 

Additionally, Animoca Brands creates digital goods using well-known IPs including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGPTM, and Formula E.

As a result of the stronger cooperation, Animoca brands expects to expand its portfolio in the Japanese market by utilizing Coincheck’s market capabilities. The chairman of Animoca Brands, Yat Siu, made the following statement regarding the new partnership: 

It is an honor to deepen our partnership with Coincheck and bring additional high-quality NFT, metaverse, and gaming products to the general Japanese public. Through a number of open metaverse projects, we have established a strong and reliable working relationship, and we anticipate collaborating even more closely in the future. 

The managing executive of Coincheck NFT marketplace, Kensuke Amo, has also voiced his delight at the company’s renewed collaboration with Animoca Brands. He stated: 

Based on the trust we have developed over the years, we are delighted to be partnering with Animoca Brands, a pioneer in the NFT sector, to accelerate widespread acceptance. In order to advance the Web3 business, we aspire to be a bridge between the NFT and fungible token initiatives and the Japanese market by fortifying our relationship. 

Numerous NFT projects from Animoca Brands have already been listed on the Coincheck NFT marketplace, including Otherdeed NFTs and LAND NFTs in The Sandbox. To encourage mass adoption in Japan, the two businesses will keep collaborating.