- Absolute announced its latest product innovation: Virtual Bars.
- Lawyer Mike Kondoudis tweeted the trademark on January 3
- Virtual bars are spaces of customer interaction with brands/ businesses in the Metaverse.
Absolut announced its latest product innovation, Virtual Bars on January 3. Mike Kondoudis, the intellectual property attorney, confirmed that Absolut filed a trademark application with the United States Patent and Trademark Office related to NFT and Metaverse.
The #Absolut Company has applied to trademark its MALIBU rum brand for:— Mike Kondoudis (@KondoudisLaw) January 3, 2023
🥃Virtual clothing, footwear, alcoholic drinks
🥃NFT trading software
🥃Stores for virtual goods + NFTs
🥃NFT trading marketplaces
🥃Virtual bars + restaurants#NFT #Metaverse #Web3 #Blockchain pic.twitter.com/JotnURPas6
The Absolut Company applied for trademark protection for the rum brand MALIBU, Virtual clothes, shoes and alcoholic beverages, NFT trading software, Virtual Goods NFT Business
NFT trading market, virtual bars and restaurants, and the NFT Metaverse Web3 blockchain.
Founded in 1917, Absolute Company is a beverage manufacturing company known for producing international liquor brands such as Absolut Vodka, Kahlu00faa, and Malibu, a coconut-flavored liquor brand.
The virtual bar, which will be called Malibu in the Metaverse, will allow customers to consume drinks and food in a virtual bar without having to leave the comfort of their own homes. The patent was filed with the US Patent and Trademark Office.
The Absolut Company anticipates launching virtual alcoholic and non-alcoholic drinks, footwear, clothing, headwear, eyewear, and a virtual bag. The luxury drink production firm intends to offer downloadable software, mobile applications, and a cloud-based solution for processing transactions related to crypto assets.
The patent states that “the user has the ability to see the environment around them, including the bartenders and waitstaff, as if they were actually in the bar. The user can also see the drinks and food that the bartenders are preparing.”
The patent also states that the bar could be a virtual reality space, or it could be a simulated environment that is similar to a real-world bar.
Some potential problems with this system include the fact that customers may not want to drink and eat in a virtual space, and that it may not be realistic enough to be enjoyable.