- Adidas partners with digital artist FEWOCiOUS for a groundbreaking collection.
- The collaboration merges physical and digital realms through NFTs and custom-designed sneakers.
- Adidas aims to keep pace with Nike in the digital fashion landscape.
In a move that highlights its commitment to digital collectibles, Adidas, the global apparel and footwear giant, has partnered with renowned digital artist FEWOCiOUS to create a groundbreaking collection.
This collaboration, called Adidas Originals x FEWOCiOUS, seamlessly merges the physical and digital realms by offering an exclusive NFT along with a specially designed Adidas Originals Campus 00 sneaker.
Introducing @adidasOriginals x @FEWOCiOUS
Embrace a harmonious collision of perspectives as we step into a new frontier of collaboration with @FEWOCiOUS 👟
Having built a reputation for his bright aesthetic, the artist embodies a youthful energy that lives within the… pic.twitter.com/F10Q0nwQ75
— adidas Originals (@adidasoriginals) June 13, 2023
The introduction of this collection marks a significant stride for Adidas as it aims to keep pace with its competitor, Nike, in the rapidly evolving landscape of digital fashion. By joining forces with FEWOCiOUS, Adidas intends to captivate audiences with the artist’s distinctive style, personal approach, and daring aesthetic.
The Adidas Originals x FEWOCiOUS collection is hailed as a “harmonious collision of perspectives.” Its centerpiece is a limited edition Trefoil Flower Mint Pass NFT, which will serve as a direct ticket for purchasers to acquire a pair of custom-designed physical sneakers, the Adidas Originals Campus 00s.
Starting June 22, a total of 4,500 Trefoil Flower Mint Passes will be made available for minting exclusively on the OpenSea marketplace. This unique pass will grant holders the opportunity to redeem their NFT for the artist-designed sneakers. The redemption process, which begins in August, involves burning the NFT, with shipping commencing the following month.
Notably, each pair of sneakers will feature an NFC tag—a widely used technology found in smartphones, passports, and contactless credit cards—which will be linked to a corresponding companion NFT.
The release of the Trefoil Flower NFT will be executed through a pre-sale divided into three stages, followed by a public minting event. To reward early supporters, individuals who already own Adidas’ Alts Decos and Soles NFTs, as well as FEWOCiOUS Paint Drops, will enjoy exclusive access to mint the Trefoil Flower NFT at a discounted price of 0.2 ETH, approximately $350 at the current market rate.
Adidas’ collaboration with FEWOCiOUS not only showcases its dedication to innovation but also signifies its entry into the digital realm of collectibles. With this remarkable collection, Adidas is set to captivate sneaker enthusiasts and art aficionados alike, forging a new path where physical and digital creations intertwine seamlessly.
As the partnership takes flight, the world eagerly awaits the release of this groundbreaking collaboration between two creative powerhouses.