Casio Partners with Polygon Labs to Launch NFT-Based G-SHOCK Creator Passes


  • Casio is collaborating with Polygon Labs to introduce a digital version of its iconic G-SHOCK watch.
  • The launch will feature exclusive NFT-based G-SHOCK creator passes, granting holders special access to a dedicated Discord channel.
  • Users are invited to contribute design ideas for the G-SHOCK creator pass.

Japanese electronics behemoth Casio is diving into the digital realm by joining forces with Ethereum scaling developer Polygon Labs. The collaboration aims to introduce a virtual version of Casio’s iconic G-SHOCK watch, leveraging Polygon’s advanced protocols. The launch is set to feature an exclusive NFT-based collection of community access passes, available starting September 23.

The initiative kicks off with the release of 15,000 NFT-based G-SHOCK creator passes. These digital passes will grant holders special access to a dedicated Discord channel focused on the project.

For those who already have a CASIO ID through the company’s membership site, a pre-distribution phase will run from September 23 to 26. Following this, a public distribution phase will be open from September 26 to 29.

This strategic move comes on the heels of Casio’s recent trademark filing with the U.S. Patent and Trademark Office on August 22. The application covers an array of virtual products, including clothing, watches, and NFT-backed media, as well as virtual stores for these goods. Casio aims to capitalize on the enduring popularity of its G-SHOCK watch, which has seen over 100 million units shipped since its debut in 1983.

As part of the first community-driven initiative, Casio is inviting users to contribute design ideas for the G-SHOCK creator pass. A voting process will determine the winning design, which will then become a variant of the NFT pass.

Casio has chosen Polygon for this web3 venture due to its capabilities for fast transactions, making the minting and management of NFTs both convenient and carbon-neutral. Takahashi Oh, Casio’s Senior General Manager of Timepieces, stated that the virtual G-SHOCK is designed to be “accessible, innovative, and inclusive,” aligning perfectly with Polygon’s seamless and user-friendly platform.

The collection will be accessible to residents in multiple countries, including the U.S., UK, Germany, Italy, Netherlands, Spain, Portugal, Austria, Japan, India, Singapore, Indonesia, Malaysia, Thailand, Philippines, and Vietnam.