Crypto.com to release K- drama “Crash Landing on You” inspired NFTs

The popular Korean drama series, including the widely successful Crash Landing On You, has inspired NFTs,which will be released by the Singapore-based cryptocurrency exchange Crypto.com in collaboration with the distributor of Korean dramas, Studio Dragon. 

On February 8, the duo intends to release the initial run of NFTs for Studio Dragon’s art toy  DearRo, which is based on the well-known Korean drama. Crash Landing on You and Start-Up are both displayed. 

A K-drama production and distribution firm under Cj ENM that is listed in the KOSDAQ, Studio Dragon, announced in a statement that it will provide NFTs that debut new Korean dramas every three months, 

A few months ago, Crypto.com began looking for business opportunities in the entertainment industry. In August, they partnered with the Korean entertainment agency Fantagio to work on NFT projects.

It is no secret that several major Korean music labels, including the HYBE label, the management company for K-pop sensations BTS, SM, YG, JYP, and Cube, have announced their plans to develop NFTs and to venture into virtual reality.

A metaverse concert experience was incorporated into the performance by Hybe’s K-pop boy band Seventeen in November in Japan as part of their Asia concert tour. 

[#SEVENTEEN JAPAN NEWS]
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・11/11(金)15:40~16:10ごろ
・11/12(土)14:00~14:30ごろ
・11/14(月)12:30~13:00ごろ

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— SEVENTEEN Japan (@pledis_17jp) November 11, 2022

Momentica, created by Korean blockchain service provider Dunamu with assistance from Momentica, will reportedly launch in October.