- Home Depot has filed trademarks for brands including Lifeproof, Hampton Bay, Husky and more.
- The trademark applications cover online retail stores, non-fungible tokens and virtual goods.
- Other plans include home improvement services in AR or VR environments.
The Home Depot has recently filed 24 Web3 trademarks for its logo, name and brands, as shared by Mike Kondoudis on Twitter.
Virtual home improvement?— Mike Kondoudis (@KondoudisLaw) November 22, 2022
The #HomeDepot has filed 24 trademarks for its name, logo, and popular brands claiming plans for
🛠️ Virtual home improvement goods
🛠️ Retail stores for virtual goods
🛠️ Promoting goods in virtual worlds
…and more#NFTs #Metaverse #Web3 pic.twitter.com/eP5SYimIZy
The trademarks were filed on November 17 with the United States Patent and Trademark Office and includes brands such as Husky and Hampton Bay.
Under the international class 9 trademarks, services covered include computer programs including home improvement goods to be used in virtual worlds and downloadable software to be used as vouchers that can be redeemed in both the real and virtual world. Downloadable digital assets displaying home improvement goods as NFTs and downloadable coupons that are possible to redeem in real and virtual worlds are also included in the plan.
Other offerings include a virtual store that eases buying real and virtual worlds goods. Marketing and advertising solutions such as promotion of products & services in the virtual world be provided too.
Coming to the international class 41 trademark, it hints at plans to offer DIY and home improvement projects in augmented and virtual reality environments. Non-downloadable platforms meant for users to make virtual home improvement projects for purposes such as entertainment are also included.
Under international class 42 trademark, Home Depot will offer interactive environment details besides content based on virtual reality including home improvement goods and avatars. Besides these, there’s a lot more in the offerings list.
Lowe, a home improvement retailer, joined metaverse in June, enabling customers to visualize constructing projects in the 3D virtual world with a total of 500 free downloadable assets.
EveryRealm has also partnered with Hometopia for a home design game on Roblox to enable users to establish their dream communities and home with friends.