Geared up to Enter Metaverse, Under Armour Files Trademark Applications

SNEAK PEEK

• Under Armour has filed trademark applications to embark its metaverse journey.
• Geared up completely, the US-based company will join the web3 frontier soon.
• Under Armour’s trademark filing comprises of entertainment services, accessories, sports goods, downloadable virtual goods, and more.

With NFTs taking charge across the world, Under Armour, the extremely reputed brand has become the current large corporation to enter the metaverse. Following the footsteps of Nike, the brand has filed the trademark applications for- UNDER ARMOUR and the “U+A” logo, as disclosed by Michael Kondoudis, Trademark Attorney. The announcement was made on twitter.

The company has eyes on producing NFTs featuring footwear, virtual clothing, sporting goods, headwear and virtual goods, according to the official United States Patent and Trademark Office document.

Looking into the insight, three trademark applications, namely IC009, IC035 and IC 041 have been filed on April 7, 2022.

Apart from Nike and Under Armour, various other luxury brands like Tommy Hilfiger, Versace, Adidas, New Balance, DKNY, Hugo Boss, Champion and Levi’s have also filed trademark applications to enter the metaverse.

As the brand hasn’t announced its metaverse plans yet, only time will unveil the in-depth information. However, whatever it may be, it won’t be wrong to say that with two renowned brands giving competition to each other, a lot is waiting to unfold itself in the metaverse.

Stay tuned to keep with all the latest and major updates about Under Armour’s metaverse campaign that will be revealed soon.