- In the forthcoming Italian Super Cup between AC Milan and Inter, Socios is giving token holders a chance to win goal-scoring balls.
- The campaign is an additional way of attempting to interact with fans and reward their devotion with digital assets.
- Major brands in sports and entertainment are stepping up their attempts to interact with fans through digital resources.
The firm Socios, which has World Cup champion Lionel Messi as its global ambassador, is attempting to score with fans by giving them the chance to win goal-scoring balls, but playing will cost money.
The company revealed that fans who possess a sufficient number of tokens acquired via Socios would have the opportunity to win a “game-used” ball from the forthcoming Italian Super Cup on Wednesday against AC Milan and Inter. Users must have the necessary quantity of either team’s fan token as well as Socios tokens to be eligible. Then, if qualified, fans will participate in an auction.
Due to the recent sharp decline in demand for well-known and creative non-fungible token (NFT) collections, major companies in the entertainment and sports industries are stepping up their efforts to interact with fans through digital assets.
NFTs are seen as a tool to increase engagement by giving supporters an incentive to buy tokens that might be exchanged for benefits like tickets to special events and access to unique content or products.
A “Game of Thrones” NFT compilation released by Warner Bros. Discovery last week sold out in just seven hours. With the release of his digital trading cards, former US President Donald Trump offered collectors the chance to win a meal or a Zoom conversation with the businessman and politician.
The seven-time Ballon d’Or winner and global soccer champion have been heavily involved in the cryptocurrency space as well. He is a part of several long-running initiatives, including Bitget, Sorare, and Socios.
The well-known cryptocurrency exchange Bitget declared in October that it has partnered with the legendary Argentine soccer player Lionel Messi. With the development of a movie a month before the World Cup, the relationship between Bitget and Messi officially began with the announcement.
A ball used to score a goal during the AC Milan-Inter game “will be collected by match officials” and equipped with a chip that serves “as a certificate of authenticity,” Socios stated in a statement. To lessen the risk of counterfeiting, the business also stated that whoever wins the ball will have their ownership authenticated using the chip.