SNEAK PEEK
- Burberry is joining Mythical Games for the launch of its new NFT collection.
- The limited-edition character is a vinyl NFT toy that celebrates creativity and self-expression.
- The character and accessories will be available to buy from 22 June 2022 at 5pm BST.
After a sell-out launch last summer, Burberry is all set to present a new character, new accessories and a branded virtual world inside the playful NFT-based game.
Teaming up with Mythical Games for the second time, the brand aims to launch its NFT collection at Blankos Block Party.
Limited-edition NFT vinyl toy, Sharky B, is being succeeded by a special-edition unicorn, Minny B.
Burberry made the announcement through a post on Twitter.
Meet Minny B, our new digital vinyl toy unicorn, inspired by the Burberry animal kingdom, for @PlayBlankos
Launching 22 June, 5pm BST. Sign up for updates at https://t.co/5F0Bw9Zfcd #TheBSeries #Burberry pic.twitter.com/GrNuHeNIyO
— Burberry (@Burberry) June 20, 2022
The mythical creature has a spiraled horn; black mohawk hairstyle; orange tail, and set of white wings that will enable it to explore new spaces by flight.
The unicorn is dressed in Burberry’s TB Summer Monogram, the house check with a tinge of orange. The NFT is defined as a “kind, gentle, and cheeky character that infuses art and creativity.”
The NFT collection consists of boomboxes, TB sliders, lucky horseshoe necklaces and a Shellphone, which refers to a seashell-inspired mobile phone accessory, which can be added by players to their virtual portfolio of online accessories.
This time, a Burberry virtual world has landed in the game in the form of a floating virtual oasis. People who own Burberry’s existing Sharky B character, which was introduced last August, will receive a free digital bucket hat.
Rachel Waller, Vice President of channel innovation at Burberry said:
We want to build a relationship. I think brands have done a lot of hype in this space and having a mechanism within Blankos to actually do that in-game is the direction of travel that we want to be going towards.
The project ticks a number of boxes for Burberry in the digital and analog realms. For instance, it has a venue to experiment with NFTs, Web3- community building and gaming besides following traditions like summer destination pop-ups and its limited edition B Series drops.
Waller also said that they are still learning and there’s a lot to know about engaging with the community and new creators. They are measuring whatever they are learning, which is why the partnership is crucial.
