Kingship, Bored Ape NFT metaverse band taps music producers of Beyonce & Bruno Mars


  • Universal Music Group’s virtual band, Kingship, has teamed up with hitmakers Hit-Boy and James Fauntleroy.
  • The 10:22PM label had made the group in collaboration Jimmy “j1mmy” McNelis, an NFT collector and owner of the NFTs.
  • Kingship launched its NFT project in July with 5,000 Ethereum key cards .

Universal Music Group has announced that Kingship, its virtual metaverse band, has tapped two music producers who are behind the hits for sensations like Bruno Mars, Beyonce and Jay Z. 

James Fauntleroy and Chauncey “Hit-Boy” Hollis will serve as songwriters and co-executive producers behind the Bored Ape band. The duo will make music for the NFT-based characters for videos and online metaverse space

Kingship belongs to the 10:22PM label by the Universal Music Group and was founded by Celine Joshua, label head. The band characters are based on MAYC and BAYC NFTs from remarkable collector Jimmy “j1mmy” McNelis. 

Hit-Boy is a popular hip-hop producer who has won Grammy awards thrice and is the producer of hit singles for Kanye West, Jay Z, Ariana Grande, Beyonce and Rihanna. 

Fauntleroy, a four-time Grammy-winning songwriter for leading artists like Beyonce, Bruno Mars and Justin Timberlake, is also the producer for many other musicians.

The first feel of the pair’s musical contribution for the project was released through a Kingship teaser video, which marked a promotion with the candy brand, M&M’s. Kingship launched its personal NFT project in July with 5,000 Ethereum ket cards that offer access to unique content as well as token-gated experiences of the future. 

Besides 10:22PM and UMG, producer and owner of an Ape, Timbaland too has produced music for artists based on Bored Ape. Apart from launching a single as his Bored Ape, he sold non-fungible tokens of the music video.Moving on to other artists, Eminem & Snoop Dogg featured BAYC NFTs to VMAs In ‘Otherside’ metaverse performance on their hit track- From The D 2 The LBC. Furthermore, they performed the song at the MTV Video Music Awards through 3D Ape avatars and sold limited-edition merchandise that were based on their NFT characters.