One Times Square owner & Harry Winston submit NFT & metaverse-inspired trademarks


  • One Times Square owner filed a trademark application to express interest in NFTs.
  • Harry Winston filed a trademark application with plans to step into NFTs and the metaverse.
  • NFTs and metaverse related trademark applications have spiked in 2022.

The owner of One Times Square, a skyscraper that is 26-story and 363-foot-high, Jamestown L.P., has filed a trademark application with an interest in NFTs. 

The application was submitted to the USPTO on December 22 and mentions the firm’s plans to offer downloadable multimedia files, including audio, video, artwork, and text, in accordance with One Times Square and authenticated by non-fungible tokens

Based on the application, NFT-certified apparel, services such as entertainment and wedding services, and access to non-downloadable audiovisual broadcasts on mobile devices through a universal computer network as well as wireless networks will also be offered. 

Trademark attorney Michael Kondoudis shared the news on Twitter.

New York’s key commercial point, entertainment spot, and tourist destination already has previous experience with Web3-based projects.

In June, Time partnered with The Sandbox to launch “Time Square” in the metaverse. Through the initiative, architects were given opportunities to design TIME Square and convert it into a virtual place to organize events, educational programs, and TIME Studios productions’ screenings. 

Two days earlier, i.e., on December 20, American luxury jeweler and Swiss watchmaker, Harry Winston, also filed a trademark application with interest in both NFTs and the metaverse.

According to the details, the company will offer virtual goods like chronographs, jewelry, watch cases, watches, and other goods to be used in virtual and online spaces. 

NFTs and online sales solutions in virtual space are also included in the offerings. Other things mentioned are entertainment services like software to reproduce goods in virtual spaces in a digital way.

Last month, another watchmaker, Rolex, filed a trademark application to offer services related to the metaverse, cryptocurrencies, and NFTs.