NFTs, metaverse and crypto trademarks jump to new heights in 2022


  • NFT trademark applications have grown from 2,142 in 2021 to 6,855 in October 2022.
  • A notable rise in the desire for non-fungible tokens as technology has been recorded.
  • Ulta Beauty and Rolex are the recent companies to file NFTs, metaverse and crypto trademarks.

2022 has been a year when the number of firms filing NFTs, metaverse-based virtual products & services and cryptocurrencies has increased incredibly. 

Based on data by trademark attorney Mike Kondoudis, until the end of October, the number of trademarks filed for digital currencies and related products & services has grown to 4,708, thus, exceeding the number of trademarks filed last year, which was 3547. 

Moving on to the number of trademarks filed for the metaverse and virtual products & services based on it, they have also jumped to 4,997 as compared to 1,890 which were filed last year. The numbers show a phenomenal desire for both the metaverse and products based on it. 

Despite the fall in both NFT trading volumes and sales, the inclination towards non-fungible tokens is going up. Considering the statistics shared by Kondoudis, the trademark applications for NFTs and similar products grew from to 6,855 in October 2022 as compared to 2,142 in 2021.

In the last month, many firms have filed trademarks to be a part of the Web3 ecosystem. On Oct. 21, Ulta Beauty filed a trademark application to move into metaverse with NFTs, virtual makeup and salon services.

Also, Rolex too filed a trademark to take forward its luxury with NFTs, metaverse and crypto trademarks.